How Does Device Fingerprinting Operate and What Does It Entail?

How Does Device Fingerprinting Operate and What Does It Entail?

March 26, 2024

Advertisers transitioned from offline to online advertising, utilizing personalized ad targeting based on user behavior and location. This approach, largely reliant on browser cookies, became the industry standard for online advertising. However, browser limitations, user removal, and ad blockers have not improved…